Wholesale Ralph Lauren Shirts
auther: date:2013-07-05
sources:http://www.aiehtp.net/CFIDE/
Danier triple threat for fall When Karl Lagerfeld designed a capsule collection for H seven years ago,Wholesale Ralph Lauren Shirts it created a sales phenomenon that quickly had other retailers copying the formula. Today it's a marketing match made in merchandising heaven: Sign up an influential designer to create a limited-edition collection for your chain of stores, cue the flurry of media attention and sit back and watch the mobs of shoppers storming your stores for a piece of budget-fashion fantasy. Consumer appetite for such designer partnerships is at an all-time high. Hardly a mass retailer these days isn't touting one of these luxury-for-less labels. Consider this fall, when these haute hookups will hit the racks: Paris designer Giambattisa Valli will somehow translate his extravagant ruffles and flounces for middle America with a collection for Macy's. Next month, Italian label Missoni will not only splatter its signature zigzag clothing on a collection at Target; what's more, the behemoth collection will also include everything from bedding to bicycles. And trend originator, H will launch a collection in November designed by Donatella Versace that will no doubt prompt overnight camp-outs before opening day. So it's somewhat surprising that Canadian retailers haven't hitched their wagons to such star power. Sure, Aldo produced a shoe in collaboration with designer Rad Hourani and Roots stepped out of the designer box and did a capsule collection with novelist Douglas Coupland. That's about to change when Danier makes a major fashion splash this fall. The leather retailer will debut not one but three Canadian designer collaborations this fall. Currently in select Danier stores, Kirk Pickersgill and Stephen Wong of Greta Constantine are displaying their dramatic drapery skills with a lineup of kimono-inspired coats and dresses in leather and suede. Then, on Sept. 8, the influential Toronto stylist George Antonopoulos will debut a wickedly slick collection. Finally, on Sept. 30, the Winnipeg-born, London-based designer Mark Fast will interpret his seductive knitwear sensibilities in black leather. Danier's motives go beyond fostering Canadian design talent. The retailer, which has 90 stores across the country, wanted to bring some excitement to the languishing brand. "We wanted new voices, new opinions. It's a new Danier, " says Jeffrey Worstman, president and CEO of the 40-year-old retailer. "We knew things got staid for awhile and we needed to change some things to broaden our horizons. " "Retail is entertainment. People just don't buy clothes to cover up from the elements - there is a feel-good factor about it and there is an excitement to the business. There is a reason why fashion is related to the music and movie industry. . . there is definitely an entertainment factor to it. "
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